– strawberries and fresh produce in Greensboro, NC

The Honor System – “u-pick – we pick”

That first spring in our new home, because we both loved a sweet cup of berries at the end of a long day in the tobacco barns, we planted a ½ acre of berries just below our house above the lake.

Since there was no way James and I could eat ALL those berries by ourselves, and since we needed a little “mad money” to get some odds and ends for the new house, we offered strawberries to anyone who wanted to stop by and pick their own, paying on an “honor system” based on the pounds of berries they picked. Customers would sign their names in a book, weigh the berries they picked and leave their money in our trusty “cooler” as payment for their berries.

Even in those first years, the demand was SO high, that I got up each morning, before heading off to my high-school teaching job at Ragsdale High School, to pick as many berries as I could for folks who had called in wanting berries but didn’t want to brave the heat to pick their own. That first year we made $693! Just enough to buy my first curtains… “Country Curtains” they were called… for our new log cabin.

The next year, we expanded to a whole acre and changed from the original “matted rows” just above the lake to the new “plastic culture” rows planted in the larger field up on Groometown Road, just above the lake behind our house. We set up a stand with an umbrella and table for our cooler and notebook and that spring we made enough to buy our family-sized ice machine for the house.

Welcome to Bernie’s Berries! The Fork in the Road

The “honor-system” way of sharing our berries with the community – the “u-pick” customers stopping by to pick their own and the “we-pick” customers picking up the berries I’d get up each morning at sunrise to pick – continued for over 10 years.

Then, in 2004, when the state buyout plan of tobacco crops came, we were left with a tough decision… continue farming tobacco and sign on to the buyout system the state was offering... or give up the tobacco, expand the land on which we farmed strawberries, and really let Bernie’s Berries take-off!!!

Well... I bet you can guess what we did...

With the help of many of our neighbors and friends, as well as our hard-working Hispanic family of “boys” – Israel, Victor and Enrique – that head north from Mexico each spring to pick thousands of berries for our “we-pick” customers – we formed a friendly crew of folks at our welcome counter to help with buckets, weighing the berries and showing the “u-pick” customers which rows are best to pick and a hard-working crew of pickers to brave the spring heat picking bucket after bucket of red, ripe strawberries.

With each growing year, we have vowed to make more and more improvements for our faithful berry customers. From a walk-in cooler to keep the berries fresh after being picked, to growing all the rows of berries in the new “plastic culture” type row, making for cleaner, longer-lasting berries on the vine. The “plastic culture” rows also make for easier-to-manage rows, help with weed control and provide elevated placement on each row, making the berries far easier to pick for everyone.

One year we added a fence around our now 5 ½ acres to keep out the “four-legged predators” and found a new practice of protecting the berries during the dangerous spring frosts by learning to frost them ourselves FIRST with the help of irrigation sprayers from our lake at the bottom of the hill.

With our expanding acreage, we also needed a way to help customers get to the rows that are farthest out from our entrance, so a visit to Bernie’s Berries now includes a breezy ride on one of the many “Bernie’s Berries Carts” to and from your picking row.

In recent years, we have even been able to harvest fresh produce like summer squash, cucumbers, tomatoes, watermelon, cantaloupe, cabbage, zucchini and sweet corn helping Bernie’s Berries to offer fresh, homegrown goods all the way into September!

The Red-Roofed Shed

Then, finally… in 2004, the best addition of all… in order to help shield our tireless Bernie’s Berries staff of friends who work day after day bringing fresh strawberries and produce to our customers, James and his brother-in-law Robbie and friends Jim McCuiston and Jeff Traynham built the Bernie’s Berries Strawberry-Red Roofed Shed – which now shades our customers and workers too as they collect and weigh their berries… making this gorgeous shed the heart of the entire Bernie’s Berries operation.

There you have it... from small beginnings to ever-expanding berry farm!

So come enjoy a beautiful day at the berry patch! Grab a bucket, a big ole hat to shade the sun and come on down… ’cause when you see the little red roof... you’re here!